Facebook and Instagram ads for affiliate offers can be a powerful way to earn money—if done correctly. You're essentially paying to drive targeted traffic to an affiliate product, and earning a commission for each sale or action. However, it requires strategy, testing, and compliance with both platform and affiliate network rules.
💰 How to Earn by Running Facebook/Instagram Ads for Affiliate Offers
🔹 1. Pick the Right Affiliate Offer
You need offers that:
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Have high conversion rates
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Pay good commissions (ideally $30+ per sale or recurring)
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Allow paid traffic in their terms
📌 Ideal types of offers:
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Digital products (courses, ebooks)
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SaaS tools (email marketing, SEO tools)
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Health & fitness programs
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E-commerce products with strong appeal
🔹 2. Check Ad & Affiliate Network Policies
Before running ads:
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✅ Make sure the affiliate program allows paid traffic
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✅ Review Facebook’s Ad Policies (no misleading, unrealistic claims, or “get rich quick” angles)
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✅ Avoid sending users directly to raw affiliate links—use a landing page instead
🔹 3. Build a Simple Landing Page
Why? Facebook often disapproves ads that go straight to affiliate links.
Use your landing page to:
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Warm up the visitor (brief product intro or review)
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Capture email addresses (optional)
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Then redirect to the affiliate offer
Tools to build pages:
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Carrd (simple and cheap)
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Systeme.io or ConvertKit (free tiers)
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WordPress + Elementor
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ClickFunnels (paid)
🔹 4. Create a Targeted Ad Campaign
Steps:
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Go to Meta Ads Manager
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Choose campaign objective: Conversions or Traffic
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Set your audience: based on interests, behavior, or lookalike audiences
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Choose placements: Facebook News Feed, Instagram Feed, Stories, etc.
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Write compelling ad copy:
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Short headline
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Emotional hook or benefit
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Clear CTA (e.g. “Learn More,” “Get the Deal”)
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🎯 Focus on solving a problem or demonstrating a result.
🔹 5. Track and Optimize
Use:
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UTM parameters in your affiliate link
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Tools like ClickMagick or Google Analytics
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Meta Pixel to track conversions
Test:
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Different creatives and ad formats (carousel, reels, static)
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Landing page variations
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Targeting options
💰 Example Potential Earnings
| Daily Ad Spend | Conversion Rate | Commission per Sale | Potential Daily Profit |
|---|---|---|---|
| $20 | 3% | $40 | $20–$40 |
| $50 | 5% | $50 | $75+ |
If your ROI (return on ad spend) is positive, scale gradually.
⚠️ Caution
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Don’t run ads to affiliate links directly—Meta often disapproves them.
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Avoid scammy or misleading offers.
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Use disclaimers where needed ("I may earn a commission...").