๐ Step 1: Choose Your Business Model
You can sell many things on Shopify. Pick one that fits your skills and goals:
Business Model | What You Sell |
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๐งถ Handmade Goods | Crafts, jewelry, candles |
๐ฆ Dropshipping | Products shipped by suppliers (no inventory) |
๐งพ Print-on-Demand | T-shirts, mugs, posters with your designs |
๐ฅ️ Digital Products | eBooks, templates, printables |
๐ท️ Private Label | Your own branded products sourced from suppliers |
✅ Dropshipping and print-on-demand are great for low-cost starters.
✅ Handmade and digital products offer higher margins if you create them yourself.
๐ง Step 2: Find a Profitable Product or Niche
Look for products with:
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Demand (search volume, trending on TikTok, etc.)
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Low competition
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Reasonable pricing ($20–$100 is ideal for impulse buys)
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Solves a problem or fits a passion (e.g., pet lovers, travelers)
Use tools like:
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Google Trends
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TikTok Creative Center
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Oberlo product ideas (for dropshipping)
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Etsy or Amazon Best Sellers for research
๐ก Focus on a specific niche instead of general items (e.g., eco-friendly pet products, minimalist planners).
๐ ️ Step 3: Set Up Your Shopify Store
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Go to Shopify.com and start a free trial.
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Choose a store name and domain (you can buy it through Shopify).
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Pick a theme (free or paid) and customize your site:
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Home page
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About page
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Contact page
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Product pages
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Set up shipping, tax, and payment settings (PayPal, Stripe, etc.)
๐ผ️ Use Canva to design product banners, logos, and product images if needed.
๐ฆ Step 4: Add Products
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Upload high-quality photos
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Write SEO-optimized product titles & descriptions
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Set fair pricing (include your profit margin)
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Create product variants (e.g., size, color)
For dropshipping, connect apps like:
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DSers (for AliExpress)
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Spocket
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Zendrop
For print-on-demand, connect:
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Printful
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Printify
๐ณ Step 5: Price for Profit
Use this basic formula:
(Product Cost + Shipping + Ads) x 2 to 3 = Selling Price
Example:
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Cost: $10
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Shipping: $3
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Ads: $5 per sale
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Selling price: $30
→ Profit: ~$12 per order
๐ก Offer free shipping by building it into the price.
๐ Step 6: Launch and Promote Your Store
Free Marketing:
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Start a TikTok or Instagram Reels account showing your product
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Pin product photos on Pinterest
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Start a blog or use SEO to bring organic traffic
Paid Marketing:
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Facebook/Instagram Ads (target based on interests)
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Google Shopping Ads
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Work with influencers in your niche
✨ Start with a small ad budget ($5–$10/day) and test different creatives.
๐ฆ Step 7: Fulfill Orders & Offer Great Service
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For dropshipping or print-on-demand: Orders are fulfilled automatically
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For handmade or physical goods: Pack and ship quickly
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Add order tracking, answer questions fast, and request reviews
๐️ Offer bundles, discount codes, or loyalty rewards for repeat customers.
๐ Step 8: Track, Optimize, and Scale
Use Shopify’s built-in analytics to:
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Track top-selling products
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See traffic sources
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Understand customer behavior
Then:
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Improve slow listings
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Retarget visitors with ads
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Launch more products in the same niche
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Grow your email list with popups (use Klaviyo or Privy)
๐ฐ Realistic Earnings Potential
Stage | Monthly Revenue | Notes |
---|---|---|
Beginner | $100–$1,000 | Few products, testing ads |
Growing | $1,000–$5,000 | Winning product, better marketing |
Scaling | $5,000+ | Branding, bundles, email list, ads |
๐ง Consistency, testing, and reinvestment are key.
✅ Quick Start Checklist
✅ Pick a product and niche
✅ Sign up on Shopify and customize your theme
✅ Add products with optimized photos and descriptions
✅ Set up shipping, payment, and legal pages
✅ Launch with social media or ads
✅ Track performance, collect reviews, and optimize